Geneva · Amsterdam · Paris · Global
Digital enabler.
Diplomatic communicator.
Impact maker.
30 years building platforms, leading global communications, and turning complex organisations into clear, compelling voices. From Amsterdam startups to the United Nations ecosystem — I make digital work for the people who need it most.
About
For over three decades, I've worked at the intersection of digital technology, global communications, and institutional change. My career has been defined by one throughline: translating complexity into clarity, and clarity into impact.
I spent 19 formative years at The Global Fund to Fight AIDS, Tuberculosis and Malaria — an organisation at the heart of the United Nations ecosystem, working alongside the Gates Foundation, UNAIDS, UNICEF, GAVI, and the WHO. In that time, I led the digital transformation of how a $5 billion annual institution communicates its impact to the world.
Since 2022, I have worked independently as a consultant, advising organisations on platform strategy, data-driven communications, and stakeholder engagement — with a particular focus on global health, international development, and impact-driven institutions navigating their own digital evolution.
Beyond consulting, I founded The ArtBridges — an independent digital platform connecting galleries, artists, and collectors. It reflects my belief that technology should serve human connection, whether in a boardroom in Geneva or a gallery in Amsterdam.
Languages
Services
Expertise forged in global institutions, applied with entrepreneurial precision.
Digital platform strategy
Architecture, roadmapping, and delivery of multilingual digital platforms for global institutions. From CMS migration to full ecosystem redesign.
Data & impact communications
Transforming complex datasets into compelling visual narratives. Data dashboards, annual reports, and interactive storytelling for global health and development.
AI-augmented workflows
Leveraging generative AI and large language models for digital communications strategy, AI-assisted design and coding tools for rapid prototyping and web/app development, and AI-enhanced data visualisation and storytelling.
Stakeholder & partnership management
Navigating multi-stakeholder environments with diplomatic precision. Board communications, donor relations, and cross-institutional coordination.
Career
Three decades of global influence.
Digital & Data Specialist
John Busch Consultancy
Independent consultant advising international organisations on digital platform strategy, data communications, and institutional digital transformation.
Senior Manager Digital
The Global Fund
Led the complete digital overhaul of the organisation's web presence — multilingual platforms in 6 UN languages serving 150+ countries, data dashboards reaching global health stakeholders.
Senior Manager AV & Online Communications
The Global Fund
Directed audiovisual and online communications strategy, building the organisation's first video storytelling unit and managing a global content production pipeline.
Team Leader Web Development
The Global Fund
Built and led the internal web development team, establishing coding standards and delivery processes for a rapidly scaling global health institution.
Web Development Officer
The Global Fund
Founding web team member. Designed and developed the organisation's first web platforms during its formative years in Geneva.
Founder
Interactive Advice Center, Amsterdam
Founded one of Amsterdam's early digital consultancies, providing web development and interactive media services to Dutch and international clients during the first internet era.
Founded Initiatives
John Busch Consultancy
ActiveFounder & Principal
Independent consultancy for digital strategy and global communications.
Interactive Advice Center
LegacyFounder
Amsterdam-based digital consultancy, 1995–2002. One of the city's early internet agencies.
Contact
Ready to work together?
Let's talk.
Location
Geneva, Switzerland
Open to remote & hybrid engagements